What is search engine optimization?

So, what exactly is search engine optimization?

Search engine optimization or SEO is a marketing practice focused on growing visibility in organic search engine results. SEO encompasses both the technical and creative elements required to improve search engine rankings. SEO encompasses many different elements such as, the words, titles, and photos on your webpage, the way other websites link to your site, and the way your website is organized. Making sure your site is structured in a way that search engines understand will often lead to big improvements in SEO and is an element that is often overlooked.

Some of our Victoria BC SEO and Vancouver BC SEO clients employ search engine marketing (SEM) strategies on top of SEO. Search engine marketing refers to paid search advertising as well as display ads. You can learn more about our SEM service by clicking here.

SEO isn’t just about building search engine-friendly websites either. Giving the user the best experience possible is also large factor. Google’s extremely complex algorithm is constantly evolving and is plenty sophisticated enough to pick up on poor content. Stuffing your website full of keywords will result in major penalties from Google.

At LYF marketing we believe these principles go hand-in-hand. For our clients in Victoria and Vancouver we often develop website SEO content with driving sales in mind. The content we produce can be shared and advertised on social media, driving interested customers to your website!

If you have any questions, or If you’d like to know more about search engine optimization and how your business can benefit we’d be happy to help you! Don’t be shy and get in touch! Just click the link below and let us know how we can help.

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